Monday, October 15, 2007

Music Technology Forum - Week 10: Jingle Studio

This week for Music Technology Forum, we visited a local Jingle Studio called "Timms Tunes". The address of this Studio is '15 Sydenham Road Norwood SA 5067'. As we arrived at the Studio/Church, we seemed to be fascinated by the bowls of lollies in every room. We were taken into the main section of the Studio where we were told about what Timms Tunes is all about. They specialize in making Jingles for TV/Film. We were shown a very emotional video which Timms Tunes composed the song playing in the background. This song comprised of very slow Piano at the start to capture the emotion and devastation. As the images become more intense, the drums comes and strings come in to capture the extreme emotion being presented. Some thought this song sounded similar to Coldplay. I couldn't hear any obvious similarities between the two. We later listened to a Jingle that was made for a Winnie The Pooh Video Game. This jingle was a very happy, cheery song which basically made you smile when you heard it. The contrast between the two jingles was huge.
Timms Tunes uses the same programs we use at Uni. They use Logic for creating and Pro Tools for editing. As we progressed through the Studio, we met a few people who work at Timms Tunes. They told us about what they do at the Jingle Studio, their background and some experiences they've had working at Timms Tunes. This gave us an insider about what would happen if we applied for a job there.
After meeting the workers, it was back in the Studio where we talked about our background and what we wanted to do as a career. Many of us were undecided about exactly what we wanted to do, but we had an understanding of where we were heading.
The field trip to Timms Tunes was a great one. I learned all about the jingle process and it sounds like a very rewarding career.

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